Why it’s great: We carefully select our cut from Canada AAA Beef Prime Rib Roast to ensure quality. It is very tender, flavourful and a bit more expensive–so don’t overcook! Look for the Certified Tender* seal.
How to serve: It’s perfect for oven roasting. Coat it with your favourite wet or dry rub to bring out its full flavour. Serve with Classic Pan Gravy alongside your favourite holiday vegetables. Or try the technique used in our Salt-Crusted Prime Rib Roast.